ARC.

We crafted a strong visual identity including a brand guidelines, explainer video, sales kit, motion graphic video & website that enabled ARC to scale.

Scope

Brand Identity

Brand Identity

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Client

ARC

ARC

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Duration

2 months

2 months

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Year

2019

2019

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Challenge

(01)

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Challenge

(01)

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Challenge

(01)

Asia Retail Company, an agency enabling businesses to expand into the Asia market, lacked a scalable design system.

Their solution was perfect, but the branding was visually unfocused and needed refining to relate to their b2b target market.

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Solution

(02)

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Solution

(02)

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Solution

(02)

We created a focused brand identity that feels clean, flexible, and visually precise.

Each element was crafted to scale across tools and platforms, The sales decks and explainer videos visually flowed into each other creating a coherent strong brand, all supported by detailed brand guide & website to maintain consistency throughout.

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Conclusion

(03)

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Conclusion

(03)

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Conclusion

(03)

ARC praised the ease of implementation and cohesion across print, digital and motion outputs.

ARC now has a brand foundation that supports their rapid growth and capability showcase —without compromising visual clarity.