Auteur.

We provided brand identity, motion graphics, and UX visual direction to create a soothing, focused experience.

Scope

Brand Identity

Brand Identity

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Client

Auteur

Auteur

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Duration

2 months

2 months

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Year

2024

2024

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Challenge

(01)

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Challenge

(01)

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Challenge

(01)

Their concept was clear, but their visual language was not

Auteur, an AI storytelling visualiser needed a full identity system and motion graphics conceptual video that matched its unique positioning as a future focused storytelling platform.

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Solution

(02)

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Solution

(02)

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Solution

(02)

We Created a refined brand system that included a logo, branding guidelines, motion graphic video and UX demo.

The visual direction focused on the future of storytelling and how this would feel. Through several rounds of revisions we created a simple system that evokes the ease of use whilst retaining a strong brand identity. Approachable yet grounded in its roots of being an industry leader.

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Conclusion

(03)

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Conclusion

(03)

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Conclusion

(03)

Auteur’s reimagined brand identity brought to life their incredible concept.

Auteur praised the visual direction and the ease of our collaborative approach. They now have a cohesive brand identity that supports their brand mission, showcasing their UX foundation with visual clarity.

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