Auteur.
We provided brand identity, motion graphics, and UX visual direction to create a soothing, focused experience.
Scope
Client
Duration
Year
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Challenge
(01)
Their concept was clear, but their visual language was not
Auteur, an AI storytelling visualiser needed a full identity system and motion graphics conceptual video that matched its unique positioning as a future focused storytelling platform.
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Solution
(02)
We Created a refined brand system that included a logo, branding guidelines, motion graphic video and UX demo.
The visual direction focused on the future of storytelling and how this would feel. Through several rounds of revisions we created a simple system that evokes the ease of use whilst retaining a strong brand identity. Approachable yet grounded in its roots of being an industry leader.
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Conclusion
(03)
Auteur’s reimagined brand identity brought to life their incredible concept.
Auteur praised the visual direction and the ease of our collaborative approach. They now have a cohesive brand identity that supports their brand mission, showcasing their UX foundation with visual clarity.
Latest Projects.
© Goebel Graphics
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
