Cross The Tracks.

We designed the full visual identity, from flyer designs to motion graphics, stage visuals through to Merchandise. Working with Cross The Tracks for over 3 seasons to bring their ideas to life.

Scope

Visual Direction

Visual Direction

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Client

Cross The Tracks

Cross The Tracks

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Duration

4 years

4 years

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Year

2022-2026

2022-2026

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Challenge

(01)

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Challenge

(01)

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Challenge

(01)

Cross The tracks the UK's leadings Jazz, Funk & Soul Festival need to resonate with their target market and look fresh year after year.

Working with their stakeholders and the core marketing team, we graphically showcased the exciting lineup through abstract visuals and seamlessly executed designs across the whole festival.

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2025

(02)

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2025

(02)

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2025

(02)

A campaign around abstract sweets.

we designed a whole campaign around the theme of abstract sweets, linking the last theme of lava lamps by using similar gradient maps throughout the sweets. we applied this through all touch points, the OOH flyers, on screen motion graphics, flags, maps merchandise and all promotional material.

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Conclusion

(03)

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Conclusion

(03)

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Conclusion

(03)

Cross The Tracks had another ground breaking year.

Visitors praised its style, the merchandise sold out, and we are super excited to be working with Cross The Tracks on the next years branding.