Branding | Icon design | Gifs | Workshop Kit
The Second Life Project was about showing that the consumer has many faces, That their online persona maybe very different to their real life. People in this day are multifaceted and the brand and project needed to project this feeling.
With that in mind we decided to create an iconic character that would be presented as a simple looping GIF for all the on screen branding. Making sure this project grabbed the attention of the viewer.